R Systems’ C2C solution is geared towards organizational growth by increasing the effectiveness of their omni-channel marketing efforts, generating more sales, tracking compliance and creating customer loyalties by aiding customer service across various stages of the buyer journey.
The first step involves understanding the overall customer base via Customer Segmentation. This is a process of dividing a broad customer-base/business market, normally consisting of existing & potential customers, into sub-groups based on some type of shared characteristics.
Based on the type of business, the two broad categories of segmentation -
Now that we looked at how Campaign to Closure helps segment the customer base, the next step is to identify which of these segments to target for marketing – the use case that is popularly known as Lead Generation or LeadGen in short. There are various ways to target a population to generate leads – can be based on age, occupation, gender etc.
But, the reality is that there’s no “one-size fits all” model for LeadGen, or for any one of the other C2C use cases for that matter. And just like the other use cases, C2C provides multiple models/options in LeadGen too. When we prepare to deploy, we analyze the best fit model for our clients.
The next step after determining who to contact, is How to contact them! Enter, Channel Analytics – C2C’s next key use case!